Sign up
Log in Sign up
Tue 11 Sep 2012, 10:15 GMT

AIDA takes holistic approach to sustainability


Cruise firm views sustainability not as a limitation but as a way to improve its services and customer experience.

Danish maritime initiative Green Ship of the Future presented on Thursday 6 September its latest studies on marine sustainability and the cruise and ferry service markets at SMM Hamburg 2012.

The findings were presented at the Danish Marine Group pavilion, where the issues of ferry design and working within ECA requirements were covered.

AIDA Cruises´ Chief Sustainable Officer, Monika Griefahn [pictured] commented on the firm's approach to the environment: "We do not think of sustainability as a limitation of the industry. Instead we take a holistic approach on sustainability and view this as a possibility to improve our services and customer experience."

Also at the event, Danish Maritime presented its retrofitting project, which is supported by the Danish Maritime Fund.

Green Ship of the Future is an open private-public partnership where the Danish maritime community joins forces in order to explore, develop and demonstrate ambitious technical solutions for cleaner, more energy-efficient and sustainable ships and maritime operations.

Members of Green Ship of the Future include leading maritime firms such as AP Moller-Maersk, Aalborg Industries and MAN Diesel. For further information please visit: www.greenship.org

Image: Monika Griefahn, Chief Sustainable Officer at AIDA Cruises.

Oriental Aquamarine vessel. HMM deploys Korea's first MR tanker with wing sail technology  

Oriental Aquamarine equipped with wind-assisted propulsion system expected to cut fuel consumption by up to 20%.
BC Ferries vessel render. ABB to supply hybrid-electric propulsion for BC Ferries' four new vessels  

Technology will enable ferries to run on biofuel or renewable diesel with battery storage.
Alternative marine fuels port graphic. LNG-fuelled boxships sustain alternative fuel orderbook share despite market slowdown  

Alternative fuels maintained 38% of gross tonnage orders in 2025, driven by container segment.
Conceptual diagram of the MOL–ITOCHU strategic alliance. MOL and ITOCHU sign MoU for cross-industry environmental attribute certificate partnership  

Japanese shipping and trading firms to promote EACs for reducing Scope 3 emissions in transport.
CPN as China's No. 1 marine biofuel supplier in 2025 graphic. Chimbusco Pan Nation delivers 170,000 tonnes of marine biofuel in China in 2025  

Supplier says volumes quadrupled year on year, with a 6,300-tonne B24 operation completed during the period.
V.Group and Njord logo side by side. V.Group acquires Njord to expand decarbonisation services for shipowners  

Maritime services provider buys Maersk Tankers-founded green technology business to offer integrated fuel-efficiency solutions.
Container vessel manoeuvring in port. Has Zhoushan just become the world's third-largest bunker port?  

With 2025 sales of 8.03m tonnes for the Chinese port, Q4 data for Antwerp-Bruges will decide which location takes third place.
Monjasa Oil & Shipping Trainee (MOST) trainees. Monjasa opens applications for global trainee programme  

Marine fuel supplier seeks candidates for MOST scheme spanning offices from Singapore to New York.
Singapore's first fully electric harbour tug. Singapore's first fully electric tug completes commissioning ahead of April deployment  

PaxOcean and ABB’s 50-tonne bollard-pull vessel represents an early step in harbour craft electrification.
Fuel for thought: Hydrogen report cover. Lloyd's Register report examines hydrogen's potential and challenges for decarbonisation  

Classification society highlights fuel's promise alongside safety, infrastructure, and cost barriers limiting maritime adoption.




 Recommended