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Thu 1 Nov 2012 12:14

Wilhelmsen name change announced


Wilhelmsen Premier Marine Fuels changes company name as part of rebranding strategy.

Wilhelmsen Premier Marine Fuels has today announced that it has changed its name to Wilhelmsen Marine Fuels. The name change is part of a rebranding strategy to strengthen the company's identity.

Commenting on the news, Rune G. Kongstein, general manager, Wilhelmsen Marine Fuels, said: "The name change will not lead to any changes in the management of the company, which will continue to operate from its offices located in Oslo, Singapore and London."

"Our brokers are focused on retaining our position as a global leader in the bunker brokering market and ensuring that we provide our new and existing customers the highest level of service."

Wilhelmsen Premier Marine Fuels was established on 4 January 2007 as a result of the merger of Wilhelmsen Bunkers and Premier Marine Fuels. In 2009, Wilhelmsen Ships Service, owner of 60 percent of the shares in Wilhelmsen Premier Marine Fuels, purchased the remaining 40 percent of the shares from Tim Kemp, who held a senior position in Wilhelmsen Premier Marine Fuels before the sale and was managing director of Premier Marine Fuels prior to the merger.

In a statement today, Wilhelmsen Marine Fuels said: "Wilhelmsen Marine Fuels has been a bunker broking company within the Wilhemsen group for more than 70 years. It is today owned by Wilhelmsen Marine Services and serves a wide variety of international shipping operators, including worldwide liner, tramp and tanker services, offshore and coastal transport.

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