Global Fuel Supply, a bunker company founded in Copenhagen in 2022, has rebranded as Blue Energy Partners, adopting a new name, visual identity and broader positioning across physical fuel supply, trading, alternative fuels and environmental services.

The rebrand, effective 26 May, took place across seven offices on four continents. According to the company, the new name reflects growth since co-founders Bijan Shahbaz and Lamin Bara established the business four years ago. Blue Energy Partners now operates its own bunker barges in West Africa, supplies ISCC-certified biofuels, runs an environmental desk and trades carbon credits under the EU, UK and Swiss emissions trading schemes (ETS).

Shahbaz, who serves as COO, remarked: "Today marks an exciting evolution of our company and identity. In many ways, it feels like we've arrived at our destination, the energy market of tomorrow. We are incredibly proud to introduce Blue Energy Partners to the world and to continue creating meaningful value for our clients, partners and stakeholders."

CCO Lamin Bara said the rebrand signals a greater emphasis on external and internal relationships: "With this new chapter, our ambition is clear: to place even greater focus on partnerships — both internally within our organisation and externally with customers, suppliers and stakeholders across the industry. We strongly believe that long-term success is built through trust, collaboration and strong relationships, and our new name represents exactly that direction."

The company's Global Marketing & Event Manager, Narjiss Ghajour, who oversaw the rebranding process, commented: "Rebranding Global Fuel Supply to Blue Energy Partners was not just a logo design, it was months of honest conversations with the founders and the team. We were given the space to explore every idea and push for what truly reflects the company. What emerged is a name and an identity that feels genuinely ours."